OUR STORY

Just This started at home. My daughter’s skin would itch and break out every night from synthetic pyjamas. I wanted to find something soft, natural and safe for her, but everything I came across was either made with plastic fibres or just didn’t feel beautiful.

So I started creating what I couldn’t find, sleepwear made from pure, natural fabrics that feel good, look cute and are kind to the skin and earth. Pieces you actually want to wear, simple, timeless and comfortable without trying too hard.

For me, it’s always been about keeping things honest. No synthetics, no unnecessary extras, just thoughtful design made to last. Because what touches your skin matters and what you wear should feel as effortless as the life you want to live